Who is Apple's biggest competitor? Markets always compare only two giants - Apple and Google. Apple is rightfully considered the most expensive company in tangible things, as it creates real physical products. Google is a more virtual company. In total, Apple is worth more than $ 700 billion. Last year, her net income was $ 50 billion. Despite all these fabulous revenues, many competitors are stepping on Apple's heels. The main battles unfold in the fields of emerging markets, where none of the companies have advantages. This allows smaller companies to compete with such a giant for market share. Let's get to know Apple's top 10 competitors.
10
Samsung
Samsung has long been a major technology corporation. A meme walks on the Internet that Samsung steals all the ideas and developments from Apple, and then makes its products at a lower price. True or not, Samsung is a strong competitor in the smartphone industry. The company also successfully works in the field of shipbuilding and financial services.
The only thing that bothers Apple is Samsung's smartphone software. Their gadgets typically use the Android operating system licensed by Google. This system is very popular and accessible to many, which can not be said about the iPhone.
9
Paypal
Most people have no idea that Apple is working in an online payment system. In this area, PayPal, worth $ 46 billion, is the strongest competitor. This is one of the largest and most convenient online money transfer services. But Apple’s online payment service is actually bigger than PayPal. The number of users is constantly growing. In the future, the service can occupy a huge market share using the Apple Pay service. Now the payment system from the company is available only in some countries, so it is still only developing.
8
Tesla Motors
Tesla is the leading electric vehicle manufacturer in the world. This is a new industry, on top of which this company stands. Any corporation that wants to produce electric cars will become a competitor to Tesla. For several years now, rumors have been circulating about the development of an electric car by Apple. It is already close to launching the first iCar. Steve Jobs has long cherished the dream of developing his electric car, and it seems that this dream is coming true. Apple has hired more than a thousand engineers with experience in creating such technologies. According to reports, the project is called "Titan". Tesla CEO Elon Musk made it clear that Apple will become a serious competitor.
7
Amazon
With gadgets like the Kindle Fire, Amazon is slowly pushing Apple. Amazon's video streaming service is competing with iTunes, which is why Apple TV has ceased to include this feature of its competitors. Amazon, in turn, stopped selling Apple TV. Now they sell their own brands of TVs.
The company took a step further. Now they have started selling apps for smartphones. Apple is known to be a leader in this field. It is likely that Amazon will soon release its smartphone and this will further gain a foothold in the market. The company also expands its activities in the software industry for various devices.
6
Dell
Dell is not an obsolete company from the 90s that we remember well, but a large corporation that is still working in the electronics industry. A large share of the current production is laptops that compete with apple laptops. Dell laptops have good software and great features, giving them the ability to compete with Apple. Now they are planning to rebrand in order to gain confidence in the youth with their product.
5
Sony mobile
Many people remember their first Sony phone, which was then released under the Sony Ericsson brand. Then it was a very good phone, but then the company briefly lost its position in this area. Now Sony Mobile is a worthy competitor to the iPhone. In 2014, they were in fourth place in the production of smartphones in the world. Against the iPhone, they expose their flagship Sony Xperia, which is waterproof, shockproof and a great camera. Over time, Sony is only gaining momentum.
4
Fitbit
Fitbit is a leading manufacturer of wireless technology. The company is known for its devices that are worn on the arm and help track the results in sports or the medical parameters of the body. They were on the market before iWatch. Fitbit's answer was their own smartwatch, which costs a lot less. This is the first product that can truly compete with iWatch. Wireless technology is a fairly young industry, so real battles for leadership are now unfolding in it.
3
Bose
Bose is one of the world's largest headphone manufacturers. Apple has its own headphone technology called Beats, which spent $ 3 million to develop. Only Bose is a worthy competitor for Apple in the mid-range line of devices. They have similar headphone models and one target audience.
Competition is competition, but recently the two companies met in the courtroom. Bose accused Apple of stealing its technology, which they used in Beats headphones. But Bose then lost the marketing battle. Although this does not mean that the company has lost ground in this niche. It is still a multi-billion dollar corporation manufacturing quality devices.
2
Google is Apple’s clear competitor in many ways. First of all, Google owns smartphones running the Android operating system, which indirectly competes with Apple phones through licensing Google Play. Apple has its own version of iTunes and the AppStore, which is quite large. Google is also one of Apple’s largest online payment competitors. The main battleground between Google and Apple are the emerging markets of India and China. In each country, there are more than a billion people potential customers who can afford a good smartphone. Will they choose Android or Apple? Time will tell.
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1
Microsoft
Microsoft and Apple were once partners. But their relationship deteriorated when they entered into direct competition with each other. Since then, Microsoft has become one of Apple's largest competitors. They both offered personal computers, but Microsoft was ahead of Apple due to lower prices. Microsoft computers were not so good, but the low price mitigated this drawback. Apple overtook Microsoft when they entered the smartphone market. Microsoft now has its own brand of smartphones. In fact, there are many areas in which the two giants compete.
Summary
It is very good that in the world of technology there is competition. As you can see, from this the consumer remains only in the black. And now we want to hear your opinion about Apple, as well as about those companies and products on this list. Write your thoughts in the comments on this article.